Track 02: Strategy & Growth with AI

For MBA Minds, Product Thinkers, and Strategic Builders.

Overview

Track 02 is built for participants who think in systems, markets, and growth loops. This is not a coding track — it is a strategic intelligence track. Participants use AI tools to analyze real business opportunities, design go-to-market strategies, and build growth plans that are investor-ready and execution-focused.

If you are an MBA student, a product management enthusiast, a startup strategist, or someone who understands that AI is not just a technical tool but a business superpower — Track 02 is your arena.

Who Should Participate

MBA students and business school participants
Product managers, aspiring PMs, and product enthusiasts
Strategy and consulting track students
Startup founders or co-founders with a growth problem to solve
Anyone who can connect AI capabilities to real business outcomes

What You Will Build

An AI-assisted business strategy or growth plan containing:

01. A well-defined business idea with a clear value proposition
02. An AI-powered market analysis (competitors, size, trends)
03. A go-to-market strategy or product growth roadmap
04. A revenue model or monetization framework
05. A strategic pitch deck — concise, data-backed, investor-ready

Judging Criteria

Strategic Clarity

Is the business problem clearly defined? Is the solution logical and well-scoped?

AI Integration

How meaningfully is AI used in analysis, research, strategy, or execution?

Market Viability

Does the growth plan reflect real understanding of market dynamics and customer needs?

Revenue Model

Is there a credible path to monetization? Are the assumptions reasonable?

Pitch Quality

Is the delivery clear, confident, and compelling? Does the story flow logically?

Innovation

Does the idea bring a fresh angle, unique insight, or creative approach?

Key Insights for Success

Use AI as Your Research Engine

Tools like Claude, ChatGPT, and Gemini can compress weeks of market research into hours. Use them to map competitor landscapes, identify market gaps, and stress-test assumptions.

Lead with the Problem, Not the Solution

Judges need to feel the weight of the problem first. Establish who is affected, how severely, and why existing solutions fall short. A well-articulated problem makes your solution look inevitable.

Every Claim Needs a Number

Vague strategies lose credibility fast. Back every key point with data. Even rough, reasoned estimates signal strategic thinking.

Build a Revenue Model That Makes Sense

Your monetization plan should be simple, defensible, and tied to real behavior. Explain who pays, how much, how often, and why they would.

Keep Your Pitch Deck Under 8 Slides

Clarity wins over volume. Each slide should carry one clear idea. If you cannot explain a slide in under 30 seconds, it needs to be simplified or removed.